Electronic Books

Total Books: 1 - 20 /53

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

AI and the Future of Banking / Tony Boobier

Across its entire breadth and depth, the banking industry is at the forefront of investigating Advanced Analytics and AI ...

Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Achieving Organizational Agility, Intelligence, and Resilience Through Information Systems / Hakikur Rahman

Presents the latest scholarly research on the widespread integration of technological innovations around the globe and examines ...

Advanced Materials in Smart Building Skins for Sustainability: From Nano to Macroscale / Julian Wang, Donglu Shi, Yehao Song

Demonstrates the importance of smart and dynamic building skins in in sustainable buildings Provides the scientific basis ...

Advanced Trends in ICT for Innovative Business Management / Katarzyna Szymczyk

Contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the ...

Applications of Artificial Intelligence, Big Data and Internet of Things in Sustainable Development / Sam Goundar, Archana Purwar, Ajmer Singh

Focuses on different algorithms and models related to AI, big data and IoT used for various domains. It enables the reader ...

Artificial Intelligence and International Economic Law : Disruption, Regulation, and Reconfiguration

This book was finalized while countries around the world were still confronting a global public health crisis caused by the ...

Artificial Intelligence for Business: A Roadmap for Getting Started with AI / Jason L. Anderson

Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand ...

Artificial Intelligence, Business and Civilization : Our Fate Made in Machines / By Andreas Kaplan

Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Coded Leadership : Developing Scalable Management in an AI-induced Quantum World / Raul Villamarin Rodriguez

Introduces the necessary background to understand the challenges in today’s organizational leadership and how artificial ...

Converged Communications: Evolution from Telephony to 5G Mobile Internet / Erkki Koivusalo

The central theme of the book is to build deeper understanding about incremental technological progress by introducing both ...

Design for Personalisation / Iryna Kuksa, Tom Fisher

Presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and ...

Designed for Digital : How to Architect Your Business for Sustained Success / Jeanne W. Ross; Cynthia M. Beath; Martin Mocker

Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS ...

Designing the Successful Corporate Accelerator / Jules Miller, Jeremy Kagan

The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the ...

Digital Darwinism : Surviving the New Age of Business Disruption / Tom Goodwin

This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a ...

Digital Economies At Global Margins

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...

Digital Finance: Security Tokens and Unlocking the Real Potential of Blockchain / Baxter Hines

In Digital Finance: Security Tokens and Unlocking the Real Potential Blockchain, readers will realize why security tokens ...

Digital Transformation in Norwegian Enterprises / Patrick Mikalef, Elena Parmiggiani

Presents a number of case studies on digital transformation in Norway, one of the fore-runners in the digital progress index ...

Total Books: 1 - 20 /53